Car Rentals - www.inchirieremasini.ro  Download PDF "Wishing to extend our business to another level and to ease our company's communication style with the clients, we have contracted the Netboot services. They proved to be realiable partners, who truly listened and understood our needs. They have created an easy to retain brand and very functional website, well designed, which brought us a positive ROI shortly after it's launch." Radu Halau, General Manager RR Rent 2000 About the client RR 2000 Rent S.R.L. is a young company specialized in cars rental inside Romania’s borders. The company’s headquarters are located in Bucharest, from where they offer prompt quality services to anybody who wishes to rent a car. The fact that differentiates RR Rent from other competitors in the field is their experience in dealing German cars, which are well known for their quality and liability. The Challenge As car rental is a dynamic and evolving field, RR Rent wished to extend their area of expertise to another level, the one of internet mediated business. But, in order to do that, they needed to come up with another approach, by creating an attractive brand, easy to remember, under which the firm should promote its services. At the same time, in order to improve the client-company relationship, RR Rent wanted a modern web site, a dynamic one, with appealing graphics, by which to easily present the cars available for rent. Our solution Taking into account our client’s needs and identifying their precise purpose, Netboot went on to analyzing the car rental market and the firm’s profile, which lead to creating the “Car rental” brand. Why such a simple name as “Car rental”? To communicate as clear as possible the specific of the firm and to emphasize the main feature of the web site. Moreover, as this field of action is a dynamic one, in which the company’s communication to the client has to be flexible, the “Car rental” web site offers a simple system for on-line cars’ reservations, which allows the company to effectively manage the customer’s information. The design has been developed in such a way as to clearly answer the client’s request:”We want to show that we are a professional company and that we offer fast and quality services to any client, regardless of where he is located, inside the country.” The Result: a functional web site, with an attractive design, which totally meets its purpose. « bacl to the case studies

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